Ease of Use
For most Web sites, ease of use comes down to letting people know what they should do and how to do it. Right away people should know the point or theme of your site. They also need to know how and where to get started with the site's primary features. As they move around your site, they should know where they are, where they need to go, and how to return to a "safe" home base. Your audience will move on if your content is not easy to locate or use.
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